Campaigns that live
inside culture
We designed the website for Mecenas Group, the media and content company that creates campaigns from inside culture.
A media company needed to explain why translating campaigns isn't enough.
Mecenas builds campaigns with audiences, not just for them. The website had to communicate its ICON standard —Intentional, Congruent, Original, Necessary—, showcase its work and open conversations with brands.
A manifesto turned into a website.
We put its stance in the first scroll: “Near culture, buys impressions. Inside culture, makes one.” We explained one by one the four criteria of the ICON test every campaign must meet, and separated the navigation for brands and superfans, each with its own content.
A clear stance,
in plain sight.
The ICON test
Four criteria explained one by one.
Two audiences
Separate navigation for brands and superfans.
Conversations with context
Brands arrive knowing what to expect.
Let’s elevate your online presence
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