Listening to the internet
beyond the noise
We designed and built the bilingual website of Mercedes Maspero, a digital anthropologist and strategist who works with brands, artists, festivals and organizations.
A researcher quoted by The New York Times and The Guardian needed a place of her own for her work.
Mercedes combines digital ethnography, social listening and strategy. The website had to explain complex services clearly, showcase her best-known research and work in English and Spanish, without losing her personal voice.
An editorial, bilingual website with subtle motion.
We organized her four services (Narrative Intelligence, Social Research, Brand Audit & Monitoring and Trends & Futures) into one line and one subline each. The website is truly bilingual: switching languages rebuilds the animations without interrupting the reading. And the motion is subtle: smooth scrolling with Lenis, text rising line by line, photos revealed in a diamond shape and a quote that lights up word by word.
A presence of her own,
worthy of her research.
Everything in one journey
Services, research, bio and press in a single place.
Two languages
English and Spanish, with animations that rebuild when switching.
A place to send people
For brands, media and organizations that want to work with her.
Let’s elevate your online presence
We'll reply within 24 hours to set up a 30-minute call.